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Default thumbnail for Decision Attribution for Multi-Touch Optimization

Decision Attribution for Multi-Touch Optimization

4 min read • Analytics, Testing and Data Science, Uncategorized

Right now online advertisers and marketers have a lot of interest in attribution analysis.  Marketers are struggling to determine the impact of each individual campaign, across various channels, that make up their online marketing efforts.  While they can discern the…

Default thumbnail for Conductrics’ Confidence and Lift Report – The Basics

Conductrics’ Confidence and Lift Report – The Basics

4 min read • Analytics, Conductrics API, Reporting, Testing and Data Science, Uncategorized

While enabling Conductrics’ adaptive testing is a powerful way to auto-optimize your app, there are times when you might want to run  non-adaptive tests. Maybe you want to test something that you will apply in other media, or perhaps you…

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