Test, Learn, Optimize
While enabling Conductrics’ adaptive testing is a powerful way to auto-optimize your app, there are times when you might want to run non-adaptive tests. Maybe you want to test something that you will apply in other media, or perhaps you...
Decision Attribution for Multi-Touch Optimization
Right now online advertisers and marketers have a lot of interest in attribution analysis. Marketers are struggling to determine the...
The A/B Testing Industry: Why Attitudes Matter
At Conductrics, we enable companies to run A/B and MVT experiments, optimize campaigns with contextual bandit technology, and provide relevant...
Adjusted Power Multi-Armed Bandit
At Conductrics, two of our guiding principles for experimentation are:Principle 1: Be mindful about what the problem is, preferring the...
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