Test, Learn, Optimize
Your Resource to Smarter Customer Experiences
Category
Multi-armed bandits, Bayesian statistics, machine learning, AI, predictive targeting blah blah blah. So many technical terms, morphing into buzz words, that it gets confusing to understand what is going on when using these methods for digital optimization. Hopefully this post…
In this post we are going to introduce an optimization approach from artificial intelligence: Reinforcement Learning (RL).
Hopefully we will convince you that it is both a powerful conceptual framework to organize how to think about digital optimization, as well as…
The key idea behind Conductrics is that marketing optimization is really a reinforcement learning problem, a class of machine learning problem, rather than an AB testing problem. Framing optimization as a reinforcement learning problem allowed us to provide, from the very beginning, not just AB and…
Today I am happy to announce Conductrics 3.0, our third major release of our universal optimization platform. Conductrics 3.0 represents the next generation of personalized optimization technology, blending experimentation with machine learning to help deliver the best customer experiences across every…
Get the latest in experimentation, AI, and personalization delivered straight to your inbox. No fluff—just actionable strategies to optimize customer experiences.
We respect your privacy and will never sell your personal information.
In our last post, we introduced the idea of shrinkage. In this post we are going to extend that idea to improve our results when we segment our data by customer.
Often what we really want is to discover what digital experience…
As some of you may have noticed, there are often little skirmishes that occasionally break out in digital testing and optimization. There are the AB test vs multi-armed bandits debate (both are good, depending on task), standard vs multivariate testing…
UPDATED: 5/20/2021
A version of this post was originally published over at Conversion XL
For all of the talk about how awesome (and big, don’t forget big) Big data is, one of the favorite tools in the conversion optimization toolkit, AB Testing,…
Personalization, one to one, predictive targeting, whatever you call it. Serving the optimal digital experience for each customer is often touted as the pinnacle of digital marketing efficacy. But if predictive targeting is so great, why isn’t everyone doing it…