Test, Learn, Optimize
Your Resource to Smarter Customer Experiences
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At Conductrics, we enable companies to run A/B and MVT experiments, optimize campaigns with contextual bandit technology, and provide relevant customer experience and insights through our A/B Survey technology. However, as great as our technology is, ultimately we believe that…
At Conductrics, two of our guiding principles for experimentation are:Principle 1: Be mindful about what the problem is, preferring the simplest approach to solving it. Principle 2: Remember that how data is collected is often much more important than how that data is analyzed.
The Value in Being Intentional and Customer Focused
Privacy in analytics is often considered a constraint or a barrier that limits our actions or our ability to develop powerful technological solutions. However, embedding privacy by design principles—such as data minimization—actually enhances…
Conductrics takes privacy seriously. Conductrics AB Testing has been developed in conformance with Privacy by Design principles in order to give our clients the privacy options they need. This is important for: 1) maintaining customer trust by safeguarding…
The Fusion of Experimentation with Market Research
Customer centric
For over a decade Conductrics has been providing innovative software for online Experimentation and Optimization. Innovations include the industry’s first API driven A/B Testing and multiarmed bandit software, as well as the…
A First Look
In this post we will take our first look at some of the new features the Conductrics Market Research release. We will follow up over the coming weeks and months with more peeks and details of the new…
Seemingly simple ideas underpinning AB Testing are confusing. Rather than getting into the weeds around the definitions of p-values and significance, perhaps AB Testing might be easier to understand if we reframe it as a simple ruling out procedure.
Ruling…
As AB testing becomes more commonplace, companies are moving beyond thinking about how to best run experiments to how to best set up and run experimentation programs. Unless the required time, effort, and expertise is invested into designing and running…
