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This is a follow up to a post to the list of Machine Learning and Data Sciences resources I put up a little while ago. This post contains some links to resources on clustering and Reinforcement Learning that I…
Every now and then I get asked for some help or for some pointers on a machine learning/data science topic. I tend respond with links to resources by folks that I consider to be experts in the topic area. Over…
Right now online advertisers and marketers have a lot of interest in attribution analysis. Marketers are struggling to determine the impact of each individual campaign, across various channels, that make up their online marketing efforts. While they can discern the…
While enabling Conductrics’ adaptive testing is a powerful way to auto-optimize your app, there are times when you might want to run non-adaptive tests. Maybe you want to test something that you will apply in other media, or perhaps you…
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This past week, I had the pleasure of getting to speak at Emetrics Stockholm. For those not aware, Emetrics is one of the largest digital analytics conferences, with local events in several locations throughout the year.
It was my first time…
While AB Testing is currently the default method for optimizing online conversions, there are frameworks other than AB testing for selecting between competing optimization options. One of the main alternative approaches is known as the Multi-Armed Bandits problem. Solutions to…