Test, Learn, Optimize
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At Conductrics, two of our guiding principles for experimentation are:Principle 1: Be mindful about what the problem is, preferring the simplest approach to solving it. Principle 2: Remember that how data is collected is often much more important than how that data is analyzed.
(Updated: Aug 2020)
Whether you are in a large company running marketing campaigns, or in digital analytics, or a data scientist at a tech startup, you probably are on board with the importance of analytical decision-making. Go to any related conference,…
While AB Testing is currently the default method for optimizing online conversions, there are frameworks other than AB testing for selecting between competing optimization options. One of the main alternative approaches is known as the Multi-Armed Bandits problem. Solutions to…
