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At Conductrics, two of our guiding principles for experimentation are:Principle 1: Be mindful about what the problem is, preferring the simplest approach to solving it. Principle 2: Remember that how data is collected is often much more important than how that data is analyzed.
This past week, I had the pleasure of getting to speak at Emetrics Stockholm. For those not aware, Emetrics is one of the largest digital analytics conferences, with local events in several locations throughout the year.
It was my first time…
