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Normally, when we talk about AB Tests (standard or Bandit style), we tend to focus on things like the different test options, the reporting, the significance levels, etc. However, once we start implementing tests, especially at scale, it becomes clear…
While enabling Conductrics’ adaptive testing is a powerful way to auto-optimize your app, there are times when you might want to run non-adaptive tests. Maybe you want to test something that you will apply in other media, or perhaps you…