Conductrics’ Confidence and Lift Report – The Basics

4 min read • Analytics, Conductrics API, Reporting, Testing and Data Science, Uncategorized

While enabling Conductrics’ adaptive testing is a powerful way to auto-optimize your app, there are times when you might want to run  non-adaptive tests. Maybe you want to test something that you will apply in other media, or perhaps you…

Bandit Optimization and Emetrics

1 min read • Analytics, Testing and Data Science, Travel

This past week, I had the pleasure of getting to speak at Emetrics Stockholm. For those not aware, Emetrics is one of the largest digital analytics conferences, with local events in several locations throughout the year.
It was my first time…